25 Jul 2022
Revisiting the Web Analytics Rabbit Hole
A little over a year ago, I removed all analytics from this site because it was sending me down a rabbit hole that I didn’t like. Here’s an update.
If you haven’t read the previous post, the TL;DR is that I kept going down this rabbit hole where I was never satisfied with the performance of my content.
I’d read about all these bloggers that have post after post go viral and it felt like a real kick in the nuts.
So I took a step back and got some perspective. When I first started this blog, I wanted 100 views/month. Then I wanted 1000. Back when I killed off the analytics, I was getting 10s of thousands every month.
But I still wasn’t happy.
So in June 2021, I removed all the web stats from this site. We’re now a year on and I’m so happy I did it.
I’m blissfully unaware of how many people visit this blog. It may have grown, it may have significantly reduced. I don’t know.
But I do know this; I still get lots of great engagement from the content I produce thanks to the reply by email button on the bottom of this and every other post.
If I think back to when I started this blog, the whole point behind it was for me to share my ideas with others, and learn from them too. Pretty much every post I publish now gets at least a handful of emails in response. Some want to ask for more detail on a point I’ve made. Others want to make a recommendation or provide some advice following a question I’ve asked.
The measure of success here is for me to establish. I wanted engagement and I’ve got it. This is exactly why I started blogging. I don’t need an analytics program to tell me if my blog is doing well.