Holy shit this one hit home. Especially given my post this morning, but also because as we’ve been working though my sister’s things, it’s become very clear that she was obsessed with this rubbish.

We have found thousands of pounds worth of unused cosmetics, beauty products, and “lifestyle organisers” from brands like P.Louise in her house. On checking her phone, we discovered tonnes of saved TikTok beauty and makeup videos, just like the ones Ava describes in her post. We assume that she bought this stuff thinking it would somehow make her life better, only to be thrown aside, unused, once it became apparent that they weren’t going to fix shit.

I’m not saying that these people are responsible for Lisa’s suicide, but I am saying that this fabricated bullshit is 100% having an effect on vulnerable people, like Lisa.

If you’re one of these people, you should be fucking ashamed of yourself.

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